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Establishing a positive culture within your business can seem impossible at times, or simply not worth the effort it requires. However, your company culture affects each of your employees and with that, each aspect of your business. It can furthermore improve or worsen your employment brand and create difficulty with recruiting and retaining staff.

Improving your culture isn’t as complex as you may think, as long as you keep these 5 important steps in mind.

  1. Create a powerful employee engagement strategy

Developing a strong employee engagement strategy is the first step in creating a positive and nurturing work environment. Performance improves in a culture where employees feel valued and engaging your employees will help you achieve that.

Giving your employees a voice in monthly briefings, the opportunity to share ideas through an idea box or even allowing employees to be a part of new initiatives (such as charity fundraisers) are all benefits you could introduce through your engagement strategy.

  1. Open up communication channels

You always need to ensure that communication is a two-way street and that employees know they have adequate opportunities to communicate with line managers and other connected colleagues in an open and safe manner. It is important that communication flows easily throughout your business.

Miscommunication can lead to mistakes and non-communication can lead to missed opportunities.

  1. Include your HR team

Don’t forget to include your human resources department in every aspect of your strategy to improve your organizational culture.

HR is one of the four cornerstones of building your business plan and as such plays a major part in shaping your company culture.

  1. Know what your goals are

Be clear on what type of culture you want to have. The company culture you are looking to achieve should fall in line with your organizations’ objectives and vision and should be clearly outlined before you initiate your improvement strategy.

In order to determine where you want to be, you first need to know where you are now. From this starting point, you can then begin looking at individual areas that need improvement and plan out the steps of your improvement plan.

  1. Understand the importance of your culture

Be aware of how strongly your company culture can affect your bottom line. All areas of your business are affected by the culture, but most strongly you can see its results in performances, absences, disciplinary and grievances filed, as well as through your employee turnover rate.

A negative organizational culture can be incredibly costly for businesses and make it hard to attract and retain good staff that will help your company grow. Particularly in businesses where people are at its center, such as in the service industry, a negative environment can halt any potential growth and accumulate significant costs to cover the loss of performance, absence and additional recruitment.

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Sophie van der Singel

Sophie is a strong marketing professional graduated from the NIMA Institute for Marketing in 2015. As an experienced Marketing Manager she works with HR and employment law professionals to offer businesses within the UK the best possible services within the area of HR. Her passion is to provide services, advice and support to small and medium sized businesses with the goal to make them flourish. With great attention to detail and focus Sophie and her team have helped many businesses achieve their goals. PeoplePointHR provide HR solutions for businesses across the UK looking to outsource some or all of their HR activities. We are a team of highly motivated HR professionals and employment law experts who are passionate about creating the right solutions for your business so that you can spend more time on your core responsibilities.

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