Most business owners nowadays are facing a number of different challenges, usually in terms of increasing customer satisfaction and their profits, as well as staying competitive in an oversaturated market.
That’s why they are looking for top talent which would help them overcome their difficulties and achieve their primary business objectives. However, that has become yet another great challenge.
In fact, according to the Talent Shortage Survey conducted by ManpowerGroup, around 40 percent of business owners around the world have trouble filling job positions with expert employees.
These numbers don’t even come as a surprise, considering the fact that there are so many people with different personalities, skill sets, and expertise. So, the question is – how to attract the ones that will really turn out to be valuable assets to your company in the years to come?
We’ve created a list of actionable tips which are guaranteed to help every employer out there make sure that they have found the people with the ability to take their business to another level.
- Create, maintain, and promote a pristine company culture
Having a collaborative and pristine company culture is the best way to show what your company’s primary values are, as well as to show people that your company is a great place to work at. So, how can you manage to create and maintain such a work environment?
First of all, you should set clear expectations and always be consistent and transparent about everything you do. In addition, make sure that you set a good example and show the people around you that you are truly committed and that they can trust you and turn to you in case they have some problems or questions.
This kind of a business environment will give everyone working for you a feeling that work is more than just a tedious responsibility – that it’s the place to evolve and achieve one’s personal goals.
2. Offer benefits that everyone is after
Everyone nowadays, and especially millennials, are looking for more than just a decent salary. That’s why you should go the extra mile and offer some perks that will attract top talent.
Except for the mandated employee benefits such as workers compensation, overtime, medical and family leave, and minimum wage, these perks might include the following:
● dental and health insurance
● sick leave
● personal leave
● paid vacation leave
● child care, life insurance
● a retirement plan
● flexible working schedule
● a company car
● gym membership
Which exact benefits you decide to provide your employees with depends solely on your preferences and abilities. They are guaranteed to motivate your top workers to remain faithful to your company.
3. Talented people always strive to develop further
No good employee will decide to stick around with a company that doesn’t give them options to develop further. Talented people have high ambitions and they need to be working in an environment which provides them with a variety of options to grow in both a professional and personal sense.
That’s why you should let your employees know that you are really invested in their development. The best way to do that is by offering regular feedback, organizing team building events, allowing them to represent your company at trade shows and conferences, providing them with tuition reimbursement programs and different kinds of training, etc.
4. A public salary range boosts transparency
It’s already a widely known fact that transparency is the best way to promote a culture of trust within any organization. That’s why you should be clear and honest about every little detail, including the salary range.
Each person who decides to join your team should know what their salary is going to be, and this information should be public so that everyone can see it. This way you’ll avoid any confusion and misinterpretation.
However, only 10 percent of business owners include salaries in job postings and, as a result, they miss out on attracting top talent. If your goal is to be more transparent, make sure to make salary ranges as well as any additional perks and benefits that you are offering visible to the public in your job postings.
5. Millennials are very well networked – make use of that!
According to some statistics, we can expect that millennials will make up more than 70 percent of the entire workforce by 2030. Millennials are known to be tech-savvy and well-networked, and every business owner should leverage that.
The best way to make use of these facts is by interacting with them via social media, offering referral programs to your employees, promoting a coaching culture, and encouraging teamwork.
6. Cultivate talent networking even when you are not hiring
All clever business owners engage with talented people even when they are not hiring. So, you should follow their example – make sure you are active on social media and communicate with people who might be valuable for your business on a regular basis.
Even if you don’t have any new openings, you should establish close relationships with top talent, so that you can get back to them as soon as a job position opens.
Furthermore, you can offer internships and sponsor college students to attend industry events and council meetings.
7. Know what your target talent is usually attracted to
No talented worker will be motivated to become a part of your organization unless you have a clear insight into what their preferences and goals are.
That’s why you are advised to do some research and find out what young employees are looking for in a job position. Go the extra mile to provide them with convincing arguments about why your company is the best place for them to grow even further.
To sum up, attracting top talent doesn’t have to involve spending crazy amounts of time and money on hiring. Just follow our aforementioned tips, and you will quickly be able to attract and retain expert workers who will be dedicated to achieving your mutual goals.
