Small businesses in 2021 may feel like they are fighting a losing battle when it comes to hiring top talent. Business owners may not have the capital to pay for recruiters or struggle to find qualified individuals to fill important positions.
1. Find your “why?”
To attract the best talent and scale your business you might need to think outside the box. Small businesses can compete with larger companies when hiring new talent by finding their own unique “why?”
Why would a candidate be interested in working for your organization?
Does your business offer flexible time off to promote a better work life balance? This is something people looking to leave a high stress larger firm would appreciate. Does your organization offer a faster path to growth for employees, allowing them to take on a variety of projects and tailor the role to their passions? Or maybe your organization can offer creative incentives like team building trips, health and wellness benefits or even bring your dog to work days? Get creative when thinking of incentives to draw top talent in.
2. Tell your story
Small businesses struggled through the pandemic and those who survived may now be looking to grow and thrive. When advertising for positions at your organization don’t be afraid to show the passion you have for your business. Did you start with just a few laptops in a garage and grow to over a million in revenue? Did you develop software that helps thousands of people? What is the driving force behind your organization? Your job description is a candidate's first impression of your company.
People want to be a part of something greater.
Small businesses make up almost half of the entire US workforce according to a report by JP Morgan Chase and the SBA Office of Advocacy reported they created 1.6 million net jobs in 2019. We know that small businesses are the backbone of the US economy and small businesses employees often report higher job satisfaction, work life balance and more opportunities for advancement than employees at larger organizations. If candidates see that your small business is run by passionate people, they will want to help you work towards your business goals.
3. Right People, Right Time
In this article we’ve asked you how you started your business, why your business is different and what you have to offer candidates. Now it is your time to start thinking about what you are looking for in a candidate.
Can this candidate help you grow?
What are candidates looking to gain from this position? Do they want to grow with your company or is this a stepping stone? Are they self motivated, self starters who can function not as a worker bee, but as a real partner in your company's success? The best candidates for your small business are those who can work toward their own objectives while helping your business reach yours. Your small business can grow and thrive with the right team of qualified talent behind it.
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