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Too many gadgets too little outlets! Recently traveling I found one of my biggest worries while in various airports was where I can find an outlet to charge my smart phone. It's fascinating how the mobile phone went from optional to a must-have tool.

We plan, schedule, respond, play, click, text, email, find directions to the mobile phone. That is not all. According to Simply Hired’s 2013 Mobile Recruiting Outlook, over 70% of active job seekers are using their mobile phones to find jobs.

While the mobile job search is on the increase, workplace application processes have not kept up. Sure, tapping on the “apply here” button is easy enough. Once a prospective candidate gets into the application system, they find it hard to maneuver around in the system using their mobile phone.

To minimize the risk of losing the next talented candidate to a tech-savvy competitor consider adopting a mobile recruitment as part of your overall strategy.

Mobile, Recruiting, HR, Innovation, Competitive Advantage

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Here are 3 low-cost ways of adopting a mobile recruitment strategy:

  1. Mobilize the application form – Mobile friendly career websites are popping up rapidly. Let’s not stop there. Create a mobile-friendly job application that can be completed through a smartphone. This is not expensive. SmartRecruiters has made this capability available for small businesses for free. Applicants can surf for jobs on their phone and easily apply using their Facebook or Linkedin accounts.
  2. Text Messaging – Consider using the text-messaging capability to send job alerts or arrange job interviews with prospective candidates. Mobile friendly career pages enable candidates to sign up for hot job alerts to be sent to their mobile phones.
  3. Scanning – Optimize your ability to deliver information efficiently through QR codes. QR codes are barcodes that contain specific job information that can be efficiently scanned and viewed through the mobile phone. Information can also include links and videos.

Not only can a mobile recruitment strategy provide information efficiently, but it can also give you a competitive advantage in recruiting top talent.

Have you thought about adopting a mobile recruitment strategy? If so, share tips with us here or on our Facebook page!

 

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Tresha Moreland

Tresha Moreland is a 30-year organizational effectiveness and strategic workforce planning expert. She partners with business leaders to develop workplace strategies that achieve best-in-class results. She has held key organizational leadership roles in multiple industries such as manufacturing, distribution, retail, hospitality, and healthcare. Tresha is the founder and principal consultant of HR C-Suite, LLC (www.hrcsuite.com). HR C-Suite is a results-based HR strategy resource dedicated to connecting HR with business results. She has received a master’s degree in human resource management (MS) and a master’s degree in business administration (MBA). She has also earned a Senior Professional in Human Resources (SPHR), Six Sigma Black Belt Professional (SSBBP) Certification. She is also recognized as a Fellow with the American College Healthcare Executives with a FACHE designation.

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