“Highly engaged employees make the customer experience. Disengaged employees break it.” ~ Timothy R. Clark
People impact people in the healthcare as well as other industries. With the 100’s of touch points HR has with employees, HR’s alignment with patient and customer experience strategies shouldn't be considered optional. Leveraging HR to impact this customer experience… is a no doubt about it; throw the gloves down…must do.
By hiring great fit, retaining top performers, and providing enabling infrastructure, HR can have a significant impact on patient satisfaction, measurable performance (i.e. Healthcare HCAHPS), and ultimately financial performance.
Here are five levers HR can pull to influence patient and customer experience.
Targeted Training and Mentorship
- Consider going beyond new hire orientation and mass offerings. Diagnose areas that have low scores and determine if there are behavioral causes that can be corrected.
- Leadership Strengthening. Providing targeted training for leaders to ensure they can and will recognize behaviors that prevent great customer experiences and have the ability to take steps to mitigate quickly.
- Peer mentoring. As a new employee it is easy to get lost in new ways of doing things. Having a mentor is a good way to ensure new employees receives just in time information, as they need it to take great care of customers.
Hiring Great Fit Candidates (If its not in their heart, they won’t be a good fit)
- Incorporate core values into pre-qualifying and interview questions
- Leverage validated behavioral assessment tools
- A good way to measure service hiring effectiveness is to take a look at terminations within first 12 months (for service based reasons)
Employee Satisfaction and Retention
- Evaluate employee satisfaction and identify areas for improvement
- Respond to findings of previous surveys and provide feedback to employees on status
- Proactive special programs for at-risk employee populations that are apt to leave or be disengaged
Rewards and Recognition
- Putting people structures in place that encourage and enable employees to want to impact patient satisfaction (i.e.: rewards and recognition)
- Employee recognition aligned with values and customer service accomplishments
Performance Management
- Promote consistent performance management practices across all departments regardless of customer facing status
- Calibrate leadership understanding of high performance across the organization
- User-friendly performance management tools aligned with values
Rising to a new level of service and delivery requires all people to be rowing in the same direction. This includes the people behind the people.
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