In a period of a mere six months, the world has changed altogether. Our lives have changed even to the most personal level along with our thinking habits. All of the economic predictions these days are forecasting that the worst recession will hit us in the days to come. Many businesses have even started closing, hence, employees are being laid off or send on unpaid leaves or even worst i.e. being fired from their jobs.
While the world is passing through hard times of uncertainty since nothing seems to be getting better soon; there still lies an opportunity for the ones who are ready for business evolution. With all these lay-offs and businesses going down, there is still a segment that is earning far more than the average business and is even hiring during the coronavirus.
Yes! You read it. Let’s validate this fact. Data from the US and UK suggest that the demand for food items and toilet tissues have increased quadrupled in the last 2 months. Online food delivery apps and other E-Commerce platforms like online retail giants such as Amazon and eBay are too much overloaded with the increased demand.
The above-mentioned scenario proves that this crisis can be taken as an opportunity to build a strong foundation for your business in a newly evolving marketplace. And as we all know it quite well that if a company has a good online presence along with a well-devised social media marketing strategy, its products and services will remain in demand during the Coronavirus Pandemic and even after it.
That’s the reason we can see an increase in job demand related to the social media marketing field and promotions since many companies are currently hiring remote workers including social media managers who can look after their brand’s presence on social media. But with uncertain conditions, it is hard to find good talent that can offer a good ROI in the fast-changing environment.
We will discuss the hiring strategy for a social media marketing manager in detail below:
Finalize The Company Marketing Goals:
There are no textbook goals for hiring a social media manager but before hiring for this position a company must clearly outline its policy and goals to follow and communicate as job requirements. This is specifically the need of today as companies won't be able to communicate directly or guide the goals daily since all is done remotely.
Although for the social media marketing position, an employee doing a remote job won't have a problem but for the regular marketing team, this should be an issue. To align the company with the general marketing best practices, companies have to change their marketing plans daily based on market data gathered through various tools.
In today’s routine, providing virtual guidance daily would be a huge problem. Therefore, a specified policy with exact details needs to be decided and followed at the macro level and advertised as a job description so that the future employee can at least know the exact goals he/she has to achieve for the mutual success of the company and himself/herself.
Reach the best talent:
Social media specialists are an expert in this filed and have a good presence on all media marketing platforms. So the best way to hunt great talent is through social media like LinkedIn which can be a good option considering we can get a good pool of candidates to choose from, but if that doesn’t work Twitter and Facebook ads can also be used for job hiring purposes.
This is a good option for hiring good talent in days of the pandemic, as one to one interviews are not possible, therefore hiring managers could easily analyze the profiles online and shortlist the candidates accordingly. Later Virtual interviews through conference calls or video conferences can be conducted. It is also advised to finalize a few back-ups for this role as uncertain conditions demand so. If possible and finances are flexible a talented duo of a manager and assistant can be hired to keep things going if one is unable to continue.
Communicate Your Expectations:
Whether you need the manager to create a social strategy that will yield extra likes or followers at your social media pages, or you are looking for a guy who has the task for managing social media/ platforms, developing Facebook ads or providing customer support i.e. communicate with customers like answering the comments on the page, etc. Your expectations should be very clear, tangible, and communicated openly to the job seekers.
Once you are clear about that. It’s time to communicate those clearly to your new hire and get his review and comments on it. Be open to any suggestions as the conditions are uncertain and your experience isn’t enough hence other`s perspective is also of equal value. You and your potential remote executive both should have clarity and should be in complete agreement with each other upon the requirements and how to fulfill those requirements from the start.
Look For An Innovative Professional:
Innovation can be the key in situations like these that can help you achieve successful business development and project/product management. Abnormal conditions require abnormal measures to be tackled and earn through them.
A simple degree in Software Engineering or Marketing isn’t enough or even needed to perform this role. You might need to hunt down a professional who can perform the work of various roles like account executive, senior manager, sales executive, account manager, and even a solutions architect who can carry the digital transformation of the company by reviewing the current business processes.
Therefore, you must look for a guy who is innovative and has the logic required to handle this task. People need fresh marketing content and this strategy surely will make a difference that will make your brand grow.
Team player and can handle pressure:
You need an expert who can collaborate with others and this needs to be done remotely due to the COVID19 Pandemic. Remote jobs can be easier for an individual but its difficulty increases much fold when you have to work with others. Most of the people working from home have their issues and a person is in constant pressure in situations like these. So one of the basic requirements of a potential employee these days is the ability to collaborate with others and work under pressure.
Should be comfortable With Third-Party Analytical Tools:
Working on remote jobs has its issues and at times like these, a company should hire a guy who is independent and knows all the tricks of his trade. Social Marketing is a lot different than mainstream marketing and to excel in this domain a person must know all the Tech tools/Apps that analyze customer trends and requirements.
So this guy should not only know about the current 3rd party digital tools but should also know how to learn them fast if any new one is found to be useable.
The bottom line is that it can be seen that the world economy has been moving towards digitalization and the only businesses that will be surviving in the future should be the ones that have a strong digitalized base. Online marketing, Cloud Solutions, E-commerce, remote project management, and online support services are the future of the world.
Hiring by human resources during Coronavirus Pandemic has also proven to be a tricky business. To survive in this crisis, it is a piece of career advice for you all to not only continue doing job search these days but should also learn new skills through online courses that can cope with you up in the changing business world.
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