It's all the rage. Or one could say it's all the "Twitter." If you are, "Linkedin" or have a ’Facebook’ account, it can all be very exciting. You might as well, “Flickr” and don’t forget to, ‘YouTube.” New technology can take us by storm and off guard if we are not watching those trends closely. But now that the concept of social networking is here, the question is what is it and how can it be leveraged in the workplace to create a competitive advantage?
Social networking is an online phenomenon where people can connect and collaborate, personally and professionally. It connects communities of people who share the same interests, hobbies, activities, and/or profession. It makes it possible for people to share ideas without the restriction of physical, geographical, and time boundaries. Some call it technology with an attitude.
Some of the most popular social networking sites are:
Flickr – Flickr is a popular tool to share pictures with co-workers, as well as take advantage of helpful plug-ins.
Pros and cons of social networking in the workplace
- Improved customer relationships,
- Improved employee relations and employee engagement,
- Faster cycle times,
- Enhanced brand image,
- A better capture of creative and innovative ideas, and
- Identification of new business service lines.
- Improved employee development initiatives
- Improve organizational communication.
- Improve recruitment efforts at a lower cost.
- Increased productivity.
- Increased transparency – if something goes wrong, everyone will know about it and potentially take it out of context.
- Confidentiality issues – collaboration on a larger scale also poses a wider confidentiality risk. While employees may be learning ideas from other companies, those other companies are also learning how your company operates.
- Loss of control on how a company is perceived by others – The rumor mill is hard to control as it is, but with social networking the rumor mill just became bigger and that much more harder to control.
- Abuse – some may abuse the use of the tool. Some people may take advantage of the social aspect of it that goes beyond the scope of the intent.
- Companies’ own collaboration sites on intranets (39%)
- Internal forums within the company (20%)
- Company-produced video material shared on intranets (16%)
- Online social networks, like LinkedIn, Facebook etc (15%)
- External collaboration sites on the web and internal blogging sites (both 11%)
Hello Tresha. I came across your comments when searching for experiences with Shared Services. This article is great in that for me it highlights the fast passed change to channels of communication. I would add a note to the last sentence to point out that the network surfing done must be planned to ultimately return tangible benefits to a company. They may be long or short term but at least there be a target. I say this because I am often amazed at the time some organisations spend on social networking but they have no strategy as to how to turn the time spent and relationships they have into benefits for a company eg financial return. I believe some organisations participation is based on the false belief if I participate I will get a return when without an effective strategy it is not true. Surfing without reward.Thank you for the article. Bruce