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The COVID-19 pandemic has fundamentally altered many aspects of our lives, including how organizations approach employee health benefits. Traditional health benefit structures, which often focus primarily on standard medical insurance and reactive healthcare, are increasingly seen as inadequate for addressing the evolving needs of the modern workforce. 

Due to the pandemic, populations in general have begun to scrutinize the health industry. Organizations who continue with the status quo health benefit offerings, may also face distrust by default. As we move into a new workforce era, organizations must explore and expand innovative health options to support their employees' well-being more effectively. 

The Limitations of Traditional Health Benefit Structures

1. Reactive Rather than Preventive

Traditional health benefit structures are often reactive, focusing on treating illnesses and injuries after they occur. While necessary, this approach does not emphasize preventive care or overall wellness, which can lead to higher healthcare costs and reduced employee productivity in the long term.

2. Lack of Personalization

Standard health insurance plans tend to offer one-size-fits-all solutions that may not address the specific needs of individual employees. This lack of personalization can result in unmet health needs and dissatisfaction among employees, ultimately affecting their engagement and performance.

3. Rising Costs

Healthcare costs have been rising steadily, placing a significant financial burden on both employers and employees. Traditional health benefit models often do not offer sustainable solutions for managing these escalating costs, leading to increased out-of-pocket expenses for employees and higher premiums for employers.

4. Limited Focus on Mental Health

The pandemic has highlighted the critical importance of mental health, yet traditional health benefit structures often provide limited coverage for mental health services. This gap can leave employees without adequate support for managing stress, anxiety, and other mental health issues.

5. Insufficient Integration of Holistic Health Approaches

Holistic health approaches, which consider the physical, mental, and emotional well-being of individuals, are often overlooked in traditional health benefit models. This narrow focus can fail to address the comprehensive health needs of employees, resulting in suboptimal health outcomes.

The Need for Innovative Health Options

In light of these limitations, organizations must explore innovative health options that offer more comprehensive, personalized, and preventive care. Integrating alternative health solutions can enhance employee well-being, improve engagement, and reduce overall healthcare costs.

Exploring LifeWave Patches and Other Innovative Health Options

One such innovative health option is LifeWave patches, which are non-transdermal patches designed to promote health and wellness through phototherapy. Here’s how LifeWave patches and other innovative health options can be integrated into organizational health benefit offerings:

1. LifeWave Patches 

LifeWave patches use phototherapy to stimulate the body's natural healing processes. These patches contain organic crystals that, when activated by body heat, emit specific wavelengths of light. This light stimulates the skin and underlying tissues, promoting various health benefits such as pain relief, improved sleep, enhanced energy, and reduced inflammation.

Benefits for Employees:

Non-Invasive and Drug-Free: LifeWave patches are non-invasive and do not involve any drugs, making them a safe option for promoting health without the risk of side effects or drug interactions. Can be offered as a low cost proactive (versus reactive) health option ultimately reducing the cost of organizational benefits.

  • Convenient and Easy to Use: Employees can easily apply the patches themselves, allowing them to manage their health proactively and conveniently.
  • Targeted Health Benefits: Different patches are designed to address specific health needs, enabling personalized care for employees.

2. Telehealth and Virtual Care

Telehealth services enable employees to access medical consultations, mental health counseling, and other healthcare services remotely via video calls or phone calls. This approach enhances accessibility and convenience, particularly for employees in remote or underserved areas.

Benefits for Employees:

  • Accessibility: Employees can access healthcare services without the need to travel, reducing time and cost barriers.
  • Continuity of Care: Telehealth ensures that employees can continue receiving care even during pandemics or other disruptions.
  • Mental Health Support: Virtual mental health counseling can provide timely support for employees dealing with stress, anxiety, and other issues.

3. Flexible Spending Accounts (FSAs) and Health Savings Accounts (HSAs)

FSAs and HSAs allow employees to set aside pre-tax dollars for medical expenses. These accounts can be used for a wide range of health-related expenses, providing employees with greater flexibility and control over their healthcare spending.

Benefits for Employees:

  • Tax Savings: Contributions to FSAs and HSAs are tax-deductible, reducing employees’ taxable income.
  • Flexibility: Employees can use the funds for various health-related expenses, from medical bills to wellness products and services.
  • Empowerment: Employees have more control over how they spend their healthcare dollars, allowing for personalized care.

Implementing Innovative Health Options: Steps for Organizations

To successfully integrate innovative health options into their benefits offerings, organizations can follow these steps:

1. Assess Employee Needs and Preferences

Conduct surveys and focus groups feedback sessions to understand the specific health needs and preferences of your workforce. This information can guide the selection of the most relevant and effective health options.

2. Educate and Communicate

Provide employees with clear information about the new health options, including how they work, their benefits, and how to use them. Effective communication is key to ensuring employees understand and utilize these resources.

3. Partner with Providers

Collaborate with reputable providers of innovative health solutions, such as LifeWave, telehealth services, and wellness app developers. These partnerships can help ensure the quality and effectiveness of the offered solutions.

4. Monitor and Evaluate

Regularly monitor the utilization and impact of the new health options. Collect feedback from employees and use this data to make continuous improvements to the benefits program.

5. Promote a Holistic Health Culture

Encourage a culture that values and supports holistic health. Provide resources and opportunities for employees to engage in wellness activities and prioritize their overall well-being.

Wrapping it up 

The COVID-19 pandemic has exposed the limitations of traditional health benefit structures and highlighted the need for more innovative and holistic approaches to employee health. By integrating fresh health options organizations can better meet the evolving health needs of their workforce. This shift not only enhances employee well-being and satisfaction but also positions organizations for greater resilience and success in the post-pandemic world.

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Tresha Moreland is a 30-year organizational effectiveness and strategic workforce planning expert. She partners with business leaders to develop workplace strategies that achieve best-in-class results. She has held key organizational leadership roles in multiple industries such as manufacturing, distribution, retail, hospitality, and healthcare. Tresha is the founder and principal consultant of HR C-Suite, LLC (www.hrcsuite.com). HR C-Suite is a results-based HR strategy resource dedicated to connecting HR with business results. She has received a master’s degree in human resource management (MS) and a master’s degree in business administration (MBA). She has also earned a Senior Professional in Human Resources (SPHR), Six Sigma Black Belt Professional (SSBBP) Certification. She is also recognized as a Fellow with the American College Healthcare Executives with a FACHE designation.

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