Following the Covid outbreak, remote work has become the norm, with companies of all sizes forming virtual teams worldwide. The shift to remote working has resulted in significant changes in how businesses hire, train, and communicate with their employees.
Conducting onboarding and continuous training can be more difficult today than ever before because many employees are no longer physically present in an office. That’s why business has to find an effective way to boost engagement, nurture corporate culture, and improve professional literacy online. While there is no panacea, one thing is obvious: you need to find an appropriate content type that will be native and easy to comprehend. Today, the king of content is video. In this article, we will elaborate on the reasons why a video should be used when training staff.
1. Videos Are Captivating
One of the most appealing aspects of the video is how engaging it is. Compared to text- or tutorial-based training approaches, a well-presented, clear, and concise video can considerably more effectively impart knowledge. It’s all about our human essence: people are more likely to remember information they see than information they hear. In other words, they learn more effectively when information is presented in a visually appealing manner.
As a result, videos are an effective tool for training and onboarding since you can be confident that your staff will remember the key points you mention. Additionally, employing video helps keep employees motivated in learning new skills, understanding the company's mission and culture, resulting in improved job performance. Consequently, employee engagement and retention are higher.
2. Videos Are Cost-Effective
Employee training can be tedious and time-consuming. A great deal of money and resources are spent on travel rather than on actually providing the training in instructor-based training programs.
Videos are an excellent medium for swiftly and effectively transmitting any information. With the widespread availability and increasing popularity of laptops and smartphones, online education via videos is becoming a more popular format for employee training and development.
The cost of video training is much lower because you don’t pay for each class, only for a single shooting. Because the video has been pre-recorded, employees can share it over the internet, with no travel expenses are incurred.
3. Videos Are Flexible
You can customize videos according to your preference and make them fit your company's training needs. Videos are great when you wish to incorporate more concepts in online learning. As a result, you can easily create programs for existing and new employees.
There are many different ways to communicate information when it comes to video. You can use animation videos, live-action videos, and more. All of this is intended to present information in a way that is engaging and intriguing to employees.
Videos can be utilized for a variety of purposes in employee training and development, including:
- Presenting new services and products
- Introducing a system or software
- Onboarding
- Professional development training.
- Enhancing customer service capabilities
Because different employees acquire and absorb knowledge in different ways, video is made to cater to everyone. If someone doesn't understand something or needs more time to absorb the information, they can easily view the video again.
4. Videos Are Measurable
When you have more than hundreds of employees, getting your team together at the same time and place might be tricky. Companies face a difficult task, especially when it comes to instructor-led training sessions. It's common for employees to miss anything when training a large group, and not everyone feels comfortable approaching the teacher and asking them to repeat something. As a result, crucial information is overlooked and is not grasped by the employees.
That's something the video can help you with. Because your video hosting provider will give you access to information like the number of views and whether or not the video has been watched all the way through, it’s simple to track and measure the efficacy of your training.
5. Videos Boost Workplace Productivity
Employee training traditionally entails pulling employees out of the office for a long, drawn-out session that can last the entire day. That indicates that the tasks that were supposed to be completed that day will go unfinished.
When a video is used in training and development, your employees are not required to be present at the location where the training is taking place. In reality, they can watch the video whenever they have spare time, which means that no crucial work time is wasted.
Conclusion
Video has been shown to be an effective tool for employee training. By incorporating video into your staff training and development program, you will build up a video asset collection that you can use for various reasons over time. After learning about the advantages of using video in training and development, you're eager to start using them in your company.
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