These days, recruitment has become more complex than it used to be in the past. Companies of every size are trying to hire top talent, and competition is fierce. If you want to get the best people on your team, you need to up your hiring game and deploy effective hiring strategies that get you the talent your organization deserves.
For the most part, the talent that you need, the talent that can bring on the A-game, the talent that is the future is right there within your reach – they’re on the various social networks that you need to leverage.
The strategic use of social media platforms such as Facebook, Twitter, Instagram and LinkedIn is “THE” recruitment strategy that you absolutely should incorporate in your recruitment process.
Here’s how you can use social media to enhance your recruitment strategies and process:
1. Have an Active Presence - It isn’t enough to have a business page on social media sites if there’s very little or no activity on it. Share posts about company culture and job openings, and respond to queries or feedback quickly. This gives potential candidates an idea of the work environment, allows you to engage with them more effectively, and improves your online presence.
2. Use an ATS with Social Tools - Most companies are already using Applicant Tracking Systems to simplify and optimize their recruitment process. These systems often include integrated features for social media hiring through various channels. An ATS with social media management tools saves time and manpower by automating job postings, analyzing candidate profiles, and more.
3. Optimize Your Social Pages - Make sure your social media pages are optimized for mobile viewing, since many people use phones or tablets to access these platforms. While most social media sites are already mobile-optimized, you can take extra steps to help your pages display well on small screens. Keep posts brief and snappy, with clean and uncluttered images, short URLs, etc.
4. Get Your Employees Involved - Your workers could be a huge source of untapped potential when it comes to social media hiring. Encourage them to share posts about openings, corporate events and workplace activities on their social media pages. Consider setting up a rewards program for employee referrals as well. This is a great way to leverage your existing resources!
5. Research the Right Keywords - Apply the principles of online marketing to social media hiring. Using targeted high-traffic keywords can help your social media posts show up higher in search results, and incorporating trending hashtags in relevant posts will also draw more traffic to your pages. This is a simple way to increase your exposure to a larger talent pool with minimal effort.
6. Provide a Peek into Daily Life - Social media is the ideal channel for giving people a glimpse behind the scenes at your company. Share images or videos of people at work, production activities, brainstorming sessions, company parties, award ceremonies, and day-to-day interactions. This creates a sense of connection and improves engagement with visitors, especially potential hires.
Social media is far more than ‘social’ today. It can be a very effective tool for making your recruitment process faster, easier and more successful. When you’re hiring in the modern age, you need to use modern recruitment tools to stay ahead of the crowd!
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