The talent pool in the current market is abundant. Based on the requirement of a specific job description for corporates, you can have anywhere around 250 resumes, of which 4-6 qualify for an interview and only 1 gets the job offer. 15% of HR related expenses are spent on the recruitment process alone. The HR department is a crucial part of every organization. The experience of recruiting seasoned, fresh, creative, and hardworking employees becomes important as your business grows.
In this article, we will establish how automation feature plays in streamlining your HR department so that you can do effective recruitment with efficient use of your resources.
Yes, companies have their own system to manage recruitment! Once a recruiter or hiring manager gets the details of filling up new positions, they are clueless if any such candidate already exists in their database or not. Even if you stumble upon a few candidates, the major issues that arise are
- the quality of the work they have done
- the information might be too old
- the candidate might have switched career
- the candidate might have opted out of the profession altogether
All of the above points conclude that your recruitment process has to be started from scratch. Doing so is time-consuming and delays the start of any project that requires those specific skill-sets.
What we say that you can use the same software that allows you to automate your sales and marketing processes! Seems impossible? Let’s add, no extra cost for purchasing a separate applicant tracking system? Unbelievable? Let’s explain in brief. We are trying to explain that your HR department can automate its hiring and recruiting process using automation feature of a smart CRM software.
For instance
Connect your social media account and the website forms with your CRM system. This will allow you to not only publish your recruitment announcements, but it will also help track all these listings from a single dashboard. Just like a sales pipeline view!
As per LinkedIn, these are the most important KPIs as far as recruitment is concerned.
- Hiring quality
Top priority for 60% talent acquisition leaders
- Time taken to hire
Top priority of 28% of talent acquisition leaders
Let’s divide the stages for your recruitment process to explain it in a better manner
The industry of recruitment has not been untouched by technological advancements. Also, the components that you utilize for successful marketing or sales processes apply to recruitment these days. Candidates want to feel they are wanted by the organization for the skills and experience they have garnered in their particular industry.
We will be doing an in-depth explanation of how you can work with a CRM for automating candidate lead generation and maintain a healthy relationship with them
1. Uploading the job opening at your business website
Recruiters today utilize technology to the maximum advantage. Posting job openings on official social media pages and websites are part of that process. Link the job opening form using your CRM software. Based on the special triggers you set, the software will take actions whenever a candidate fills up the form. Instead of manually transferring the visitor data from excel sheets you can let automation take the command.
For instance
You have uploaded the opening announcement on your website. Candidates who visit the link from email, social media messages or simple Google search will have to fill their information in the website form. Once they hit enter, your CRM will create them as a contact inside your system. This is a simple, yet intelligent case using a contact management software.
A CRM does more than this. You can create special fields as per your requirements and segment the contact creation based on the candidate’s education, work experience, their area of specialty, etc.
2. Capturing contact information
Once your CRM software has captured the necessary contact information of the candidates, you can start adding them to your outbound email list. This list is sent using automation and with customized templates that will have various information such as the detail job description specific to the position candidates applied for, the number of experience you require for the role, the skill set, and other characteristics.
With the basic contact information, your CRM also captures the phone number of these contacts. Many modern CRM comes with built-in virtual phone system and allow your recruiters to make calls directly to these candidates from inside the CRM itself. What’s more interesting to note is that you can take important notes during the call and save them. These notes will directly reflect in the contact timeline. You can even pin the most crucial notes at the top of your contact timeline.
3. Let automation play the part
We explained how your CRM can create your contacts using website forms. We must add that many HR professionals sign up with recruitment websites like Monster and indeed and download bulk resumes from them in excel sheet. CRM software allows HR professionals to import these contacts and does so in the background so that you do not waste resourceful time. Once the import is done the system notifies you with the details of the failed and successful contacts imported.
- Once you have yourcontacts in place, CRM assigns them to the recruiters.
- The CRM send out notification about the task assignedto the concerned recruiters.
- If your recruiters get busy of tendingto forget the assigned follow-ups, the software sends out notifications, reminding them of the pending task.
- The CRM software sends out emails to the candidates and set up call timing with the candidates.
Creating a candidate funnel that can be monitored using a dashboard inside a CRM will ease your recruitment process and will let keep you in better touch with updated candidate information. Collecting your contacts from various channels and maintaining them inside a CRM allows the HR department in creating a talent pool that can be accessed easily by setting custom filters. You can easily filter candidates on the basis of the education, experience, certifications etc.
You can also filter them out on the basis of their active status; accepted, on-hold & rejected. The important notes that are created whenever a closure fails help HR managers to know the exact reason for the failure, this piece of information comes in handy in future also.
CRM software can also generate beautiful reports for the HR managers. If the HR head wants to know the performance of its department, they can easily do so by pulling out the records. Smart reporting allows the managers to see
- how many candidates have been resourced,
- how many have been contacted with,
- how many of them are in the screening segment,
- how many have given their interviews,
- how many were accepted,
- how many accepted or rejected your offer and why.
Conclusion
The target of this article is to help the HR department heads on making their organizational recruitment process smooth, cost-effective and efficient. Having a one-stop solution for all your organizational process woes is better than handling multiple applications and software; nobody should have a chaotic workplace.
CRM software allows your recruitment team to be smart, efficient and resourceful. It allows you to make the most of your resources without troubling the overall organizational budget. Hope this article helped you in understanding how important it is to have a cloud solution like a CRM for taking care of your recruitment problems with automation.
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