Human resources play a very important role in how a company performs and progresses. Your employees are a big reason of why your company is successful and they can show your audience a lot about their dedication and hard work in the company.
Storytelling is something that always performs well when shared with your online audience and your employees can be a big part of this process. Here are just a few ways why your brand’s storytelling should start with human resources.
- They help you create an emotional connection
Stories spark emotion from your audience and this tactic can help you increase your sales and become more successful. Stories which include your employees and their experiences in your business will perform better with your audience as they don’t have an executive position and therefore are more relatable to your followers and clients online.
You can very easily achieve this by sharing pictures or videos along with the caption which will show each situation. These can include your employees’ offices or common working space. You can use their stories about why they decided to join your company, all the things they have learnt, positive experiences they’ve had as well as all the progress they have made while being a member of your team.
If your company started enhancing its online presence just recently, your brand storytelling should definitely start in a similar way so that it shows your company cares about its employees. This will really stick with your followers and they will support you in the long run for it.
- They make your brand more approachable and trustworthy
In the eyes of a consumer, any brand that is not afraid to share more information online is definitely more trustworthy that others which are super secretive. While you don’t and shouldn’t put every detail about your business online, sharing the stories of your employees will help you come off as more trustworthy in your clients’ eyes.
This happens because your followers are able to see the humane side of your company. Your employees can help make your company more approachable online simply because they are closer to your audience’s standards. Sharing their stories will speak to them more and will make them want to see more similar posts from your company.
An example which is always nice to look up to is from Lush Cosmetics. This company is never scared to put cameras into their production line and put their employees’ perspectives on the internet. Through the videos that have been created, you can very easily see that the employees work in good conditions and actually enjoy their job. This makes the brand all the more approachable and likeable.
- They can show off your hard work in a positive way
Your employees are a big part of what helps your company continue working and being successful. You have probably has a few “rising stars” which starts from a smaller position and worked their way up. You might have even been one yourself before you managed to finally start your own business.
This is something that always attracts an audience when shared online. People wish to see how people achieved their big success, in hopes of being able to learn from it and replicate it. While this is not always possible, success stories will still always be popular among online users.
If you have some employees who worked hard in your company, or who did their best to earn their current position, you can share their story with your audience, as a way to congratulate them and show them how much you appreciate their hard work for your company’s common goals.
Even though this is a relatively simple step, it shows the world that your business allows its employees to progress and treats them with respect and offers them work according to their skills and qualifications. Humane working conditions are a big part of today’s society and by showing the world you treat your employees well, you will be able to earn the support of many people online.
Your employees are the future of you company
When you started your business, you had a vision about how you wanted it to perform and of all the things you wanted to achieve. The people you hired to work with you on this journey are helping you hold up your company and you should make sure to show them how much their hard work means.By sharing their stories online, not only are they getting the big “thanks” from your side, but they are also getting recognition from your online audience. This can help them stay focused and work harder and also your company to create a better bond with its audience and increase your sales and followers online.
Latest posts by Jerry Rhodes (see all)
- Why Your Brand Storytelling Must Start With Human Resources - January 27, 2019
