The competition for finding top candidates in any industry is tough. Large companies have always been a top attraction for the majority of the talent pool. But now, with startups being formed regularly, the competition just keeps on increasing and getting tougher.
So, how to make your firm stand out and attract high-quality job seekers?
You need to have a brilliant employee branding strategy in today’s candidate-driven market. Now, if you are wondering how you can just have a brilliant employee branding strategy, you have come to the right place. In this article, you will find 5 ways in which you can improve your recruitment marketing.
1. Ensure a great candidate experience right from the beginning
The candidate experience you provide to the candidates during the hiring process represents your corporate culture. In fact, 83% of candidates say that negative experiences can tarnish the reputation of the employer. Thus, it is highly important to make sure that you ensure a great experience for the candidate even before they apply for a position at your company.
A good candidate experience starts with a good job description that conveys the positive corporate culture of your company, right up to the interview process. Moreover, providing a great candidate experience can turn a passive candidate into an engaged one.
2. Have an employee referral program
One of the most powerful hiring tools, that is also massively underrated, is the employee referral program. Employee referral programs can provide plenty of benefits for your company when implemented strategically. These benefits include:
- lower turnover rate
- less time spent on recruiting process and onboarding
- minimizing cost per hire
Many of the top companies have utilized this method and reaped its benefits including Intel, which offers referral bonuses to their staff members. Hence, you should join the bandwagon too and implement an effective employee referral program.
3. Use metrics
Tracking and analysing data is always one of the most effective ways when trying to make improvements in something. That is why it is recommended to analyse the data you have from your previous recruitments.
Go through the data of candidates who applied and the candidates you selected. Try to figure out patterns between your previously hired candidates as this will greatly help you in formulating your own strategy for improving your recruitment in marketing. You can use that pattern to target suitable candidates for your firm.
4. Create your ideal candidate persona
Following up on using metrics, it is recommended for recruiters to figure out the exact persona of the candidate they want. They need to think about the ideal candidate, who they think will be perfect for the company as well as for the job role. When recruiters know who they are trying to recruit, they can precisely direct their efforts in a more efficient manner.
Once you know your ideal candidate persona, you can figure out where you can find them and you can target them specifically in your marketing efforts. Thus, this will save you a lot of time and effort as you are no longer trying to find your ideal candidate among the general talent pool.
5. Engage in social recruiting
Social Media needs no introduction. We all know its importance in today’s world and we also know that almost all job seekers are likely to be there since millennials make up the majority of social media users.
So, it is established that most of your potential employees are present on social media. Therefore, recruiters of the present world should focus a lot of their time and effort on social media marketing as part of their recruitment strategy. Social recruiting allows you to connect with candidates directly and it also shows them that you are in sync with the times.
Sakcham Tiwari
