3 Low Cost Ways to a Mobile Recruitment Strategy
Too many gadgets too little outlets! Recently traveling I found one of my biggest worries while in various airports was where I can find an outlet to charge my smart phone. It's fascinating how the mobile phone went from optional to a must have tool.
We plan, schedule, respond, play, click, text, email, find directions with the mobile phone. That is not all. According to Simply Hired’s 2013 Mobile Recruiting Outlook, over 70% of active job seekers are using their mobile phones to find jobs.
While the mobile job search is on the increase, workplace application processes have not kept up. Sure, tapping on the “apply here” button is easy enough. Once a prospective candidate gets into the application system, they find it hard to maneuver around in the system using their mobile phone.
To minimize the risk of losing the next talented candidate to a tech savvy competitor consider adopting a mobile recruitment as part of your overall strategy.
Here are 3 low cost ways to adopting a mobile recruitment strategy:
- Mobilize the application form – Mobile friendly career websites are popping up rapidly. Let’s not stop there. Create a mobile friendly job application that can be completed through a smart phone. This is not expensive. SmartRecruiters has made this capability available for small businesses for free. Applicants can surf for jobs on their phone and easily apply using their Facebook or Linkedin accounts.
- Text Messaging – Consider using text-messaging capability to send job alerts or arrange job interviews with prospective candidates. Mobile friendly career pages enable candidates to sign up for hot job alerts to be sent to their mobile phones.
- Scanning – Optimize your ability to deliver information efficiently through QR codes. QR codes are bar codes that contain specific job information that can be efficiently scanned and viewed through the mobile phone. Information can also include links and videos.
Not only can a mobile recruitment strategy can provide information efficiently, but it can also give you a competitive advantage in recruiting top talent.
Have you thought about adopting a mobile recruitment strategy? If so, share tips with us here or on our Facebook page!
Tresha D. Moreland, MBA, MS, SPHR, SSBBP, founder of HR C-Suite, is an HR thought leader in Human Resource Strategic Management. She has held key human resource leadership roles for over 20 years in multiple industries most recently a senior vice president in the healthcare industry.
Tresha is the founder and publisher of HR C-Suite (www.hrcsuite.com). HR C-Suite is a game changer results-based HR strategy website. It is a first-of-it's-kind site that organizes HR strategy based on desired business result.
She has developed a business philosophy of integrating human resources with business strategy, thus creating a hybrid HR leadership approach. This approach enables the leveraging human resources to achieve business results.