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What’s The Path to Expedite Resurgence of Manufacturing in America?

What’s The Path to Expedite Resurgence of Manufacturing in America?
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A resurgence of manufacturing in America is being written about and discussed with excitement, and I am among those who are excited and hopeful about this happening.  I am convinced that manufacturing is of critical importance for the United States in restoring the economy and jobs.  People are not all suited for services roles, either in yesterday’s world or today’s world or tomorrow’s world.  Many of us are naturals at making stuff, working with our hands and our minds to build things.  To make products that add value for people.  To enable our country’s participation in world trade.  Haven’t we all known people who started to take things apart and put them back together as children?  This is only one example of how natural talent is visible in people who love and are good at making things.  Assumptions that the move of manufacturing out of America is inevitable as part of our evolution cannot be correct, because it doesn’t make sense for people, the economy, or business.

And, while the cost of operating in the USA may have been a leading factor in its off-shoring, I am convinced that cost, by itself, cannot be a successful strategy for it’s re-shoring.  We have all learned from experience and from industry experts as well as leading authors that competing based on price is only a strategy for businesses who haven’t determined how they can differentiate themselves with a competitive advantage.  Widely read writers have identified other ways that a business can differentiate itself from the competition, including:

  1. Leading edge solutions i.e. innovation, and
  2. Customer intimacy, which is about customization and customer experience.

Cost is a factor, but by itself, it cannot sustain a business over time.  I am not an expert in business strategy, so I am not espousing my views as “the answer” — rather, my hope is to start a discussion among stakeholders and experts that will help us to enable and support building momentum for manufacturing’s resurgence in America.  I suggest that a manufacturing company needs a competitive advantage that is primarily based on an effective differentiation using technology or customer centricity along with cost performance, in order for the US to win our place as a world leader in global Manufacturing.

Experts, Stakeholders:  Please share your thoughts and opinions.  Together we can figure this out and make it happen.

p.s  2 especially good reads I’ve found on this subject are:

What’s the Right Path for Manufacturing?  By Robert Atkinson, Industry Week

What Kind of Customer Experience are You Capable of Delivering, by Don Peppers, LinkedIn


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Rosanna Nadeau is the Principal/Consultant with Prism Perspectives Group, LLC. Focusing on improving organization performance, PPG delivers results through uncommon tools and consulting approaches, as a partner with leaders from initial consultation through solution implementation and measurement. PPG provides employee and management development programs (see and H.R. Management services (see To receive the free monthly newsletter or obtain more information visit or send email to

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